The Mobile App Development Differentiator

Fri, 21 Oct 2011 10:18:16 EDT

The first part of this post explained why a good user experience is critical to the success of an app. Now, here are a couple of ways in which developers can keep the people who download their apps, both internal and external audiences, coming back for more. The mobile app development process can be a long one, and it can be made longer by waiting until late in the game - when the app has already been built - to bring customer feedback into the process. This is why it's essential for developers to incorporate user feedback as early in the development process as possible, even if the app isn't available to the marketplace yet.

The Mobile App Development Differentiator: User Experience – Part 1

Wed, 05 Oct 2011 11:17:00 EDT

The delineation between great mobile apps and bad ones is becoming easier and easier to see as the mobile app ecosystem edges closer and closer to maturity. What makes a great mobile app? Simply put, it's a great experience for the user. The best apps in the current marketplace are those that can engage the user beyond a mere day or two, and become the go-to destination on their smartphones for an extended period of time. In this two part post, I will discuss a real life case of how a great user experience leads to app success and explain the steps that developers can follow to enhance their own apps' user experience. For developers, extended use of an app is the holy grail. Whereas mobile app discovery poses an enormous challenge - one that developers are still struggling to overcome - it's really only half the battle. If a developer can not only get the user to download their apps, but keep them on the phone, they're cultivating a loyal audience that is more likely to pay attention to future apps that they deliver.

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The Mobile App Development Differentiator

The Mobile App Development Differentiator: User Experience – Part 1