Marcio Cyrillo is head of mobile services and senior business manager at Ci&T, a technology outsourcing and software product engineering company. With Ci&T since 1999, he focuses on interactive services and mobile development in his current position. He also is a member of the Ci&T Entrepreneurship Program, from which he launched the program’s first mobile app, runens, earlier this year. As a result of his success developing runens, Cyrillo now serves as a mentor to Brazil-based Ipanema Games, a mobile gaming start-up. He holds a PhD in applied physics from Universidade Estadual de Campinas and two MBAs in sales management and entrepreneurship from Fundacao Getulio Vargas and Babson College.
The first part of this post explained why a good user experience is critical to the success of an app. Now, here are a couple of ways in which developers can keep the people who download their apps, both internal and external audiences, coming back for more.
The mobile app developmen...Oct. 21, 2011 10:18 AM EDT Reads: 1,292
The delineation between great mobile apps and bad ones is becoming easier and easier to see as the mobile app ecosystem edges closer and closer to maturity. What makes a great mobile app? Simply put, it's a great experience for the user. The best apps in the current marketplace are th...
Ulitzer content is offered under Creative Commons "Attribution Non-Commercial No Derivatives" License.
For any reuse or distribution, you must make clear to others the license terms of this work.
The best way to do this is with a link to this web page.
Any of the above conditions can be waived if you get written permission from Ulitzer, Inc., the copyright holder.
Nothing in this license impairs or restricts the author's moral rights.